Sales Training for New Market Opportunities2017-09-13T17:20:38+00:00

Project Description

Sales Training for New Market Opportunities

We developed an online training series for McKesson, a major pharmaceutical distributor, to prepare its sales team to effectively sell into a growing market segment; alternate site pharmacies. This three-part e-learning series taught the basic workings of this market, emerging trends, and how to match McKesson solutions with customer needs.

Each online course included:

  • Learning objectives
  • Case studies
  • Interactive recall exercises

“Our first engagement with you was a tremendous success. You were able to take broad concepts, analyze our audience, and guide our decision-making to the best possible outcome. Our field sales force gave the web-based and instructor-led materials the highest marks. Most importantly for me, I was able to measure the knowledge gain associated with this intervention.  I look forward to our next engagement.”

Eric Davis, Vice President, Sales Effectiveness, McKesson
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