Sales Training for New Market Opportunities
We developed an online training series for McKesson, a major pharmaceutical distributor, to prepare its sales team to effectively sell into a growing market segment; alternate site pharmacies. This three-part e-learning series taught the basic workings of this market, emerging trends, and how to match McKesson solutions with customer needs.
Each online course included:
- Learning objectives
- Case studies
- Interactive recall exercises
“Our first engagement with you was a tremendous success. You were able to take broad concepts, analyze our audience, and guide our decision-making to the best possible outcome. Our field sales force gave the web-based and instructor-led materials the highest marks. Most importantly for me, I was able to measure the knowledge gain associated with this intervention. I look forward to our next engagement.”
